Art Direction | Graphic Design
Toyota Sales Event
I worked with Toyota Philippines and led the art direction of the campaign to promote their seasonal sales event, advertise their newest models with the goal to increase inquiries and generate potential sales.
ROLE
PROBLEM
How can we drive sales, generate leads and increase inquiries for Toyota's new and existing inventory?
RESULTS
35% increase in new model sales
20% increase in existing inventory sales
3x walk-ins at dealerships
Generated thousands of mixed inquiry about the seasonal sales event
Designing for the season
Our goal was to find a concept that we can re-use throughout the year, no matter the season that's also scalable for the future. We arrived on using the seasons/time of the year as the direction for the advertisements.
Highlight the deals
To make it easier for customers to learn what the promotion is about, we made sure to highlight the 3 key points of the sale:
All-in down payment
Monthly payment
Cash savings.
This helped them understand the offerings in terms of prices and models with more clarity and less confusion.
A fun and effective campaign that is scalable
By using the seasons as the campaign direction, we were able to create an idea that's easily scalable every year. This helped Toyota build their campaign to be more clear and targeted.
