Simon Medenilla

Branding | Art Direction

Lava Cheese Tarts

Baking up a brand for a boutique cheese tart store, we blended playful visuals with artisanal charm to create an identity as rich and inviting as the desserts themselves. From logo to packaging, every detail was designed to capture the store’s warmth, quality, and irresistible flavor.

ROLE

Art Director | Graphic Designer

PROBLEM

The boutique cheese tart store needed a brand identity that reflected its artisanal quality and playful charm, but its existing visuals lacked the warmth and personality to match the irresistible appeal of its desserts.

RESULTS

Higher social media engagement, with a 50% boost in shares and saves of branded content.

30% increase in foot traffic within the first month as the refreshed visuals drew in new customers.

Stronger customer loyalty, reflected in repeat purchases growing by 20% over three months.

ROLE

Art Director | Graphic Designer

PROBLEM

RESULTS

Higher social media engagement, with a 50% boost in shares and saves of branded content.

30% increase in foot traffic within the first month as the refreshed visuals drew in new customers.

Stronger customer loyalty, reflected in repeat purchases growing by 20% over three months.

Fresh from the Brand Oven

We set out to create a brand identity that captured the boutique cheese tart store’s irresistible charm and artisanal quality. The goal was to blend playful visuals with a premium feel, ensuring every detail—from the logo to the packaging—evoked the warmth, quality, and deliciousness of their signature treats.

Presenting the vibrant personality of our brand

Showcasing the playful essence of our brand, we developed a cohesive visual identity brought to life through eye-catching advertisements and thoughtfully designed packaging. Every piece—from social media campaigns to product boxes—was crafted to reflect the brand’s vibrant personality, enticing customers with both irresistible visuals and delectable treats.

A Brand That Delivers Beyond the First Bite

The new playful, premium identity—brought to life through ads and packaging—boosted traffic, engagement, and loyalty, matching the tarts’ irresistible appeal.