Simon Medenilla

Web Design | Visual Design | UI/UX

JOOLA Website Redesign

Led the visual design and brand refresh for JOOLA’s website, collaborating with marketing, product, and development teams to deliver a modern, cohesive, and high-performing digital experience.

ROLE

Web Designer

PROBLEM

JOOLA’s existing website and branding no longer reflected the brand’s premium positioning, creating a need for a modern, cohesive digital presence that aligned with business goals and engaged users effectively.

RESULTS

Helped pushed JOOLA to be the #1 pickleball brand

70% increase in total revenue

43% increase in website traffic

Boosted brand impressions by 80%.

ROLE

Web Designer

PROBLEM

RESULTS

Helped pushed JOOLA to be the #1 pickleball brand

70% increase in total revenue

43% increase in website traffic

Boosted brand impressions by 80%.

Identifying the gaps

We began by conducting a thorough analysis of JOOLA’s existing website, evaluating its visual design, user experience, and brand consistency. This audit revealed outdated aesthetics, fragmented branding, and usability challenges that limited engagement and conversion. Identifying these gaps provided a clear roadmap for design improvements, brand alignment, and functionality enhancements to better reflect JOOLA’s premium identity.

Shaping the Vision

We delivered a complete website redesign paired with a refreshed brand identity, introducing a modern visual language, cohesive color palette, and updated typography. The new design elevated JOOLA’s digital presence, improved usability, and ensured brand consistency across all touchpoints, creating a seamless and engaging experience for users.

Redesigning for the future

Post-launch metrics revealed an immediate lift across revenue, brand impressions, conversions, and site traffic. With a bold, modern aesthetic, the redesign reinforced JOOLA’s position as the dominant force in pickleball.