Web Design | Brand Identity | UI/UX
Greenbelt Federal Credit Union
I worked with Greenbelt FCU to conceptualize a website redesign with the goal to help them refresh their brand, increase website traffic & account creation, and better promote their services.
Analyzing the current website
To get a better sense of members’ sentiments on the website and get some validation, I performed a heuristic evaluation on it. I analyzed the websites of the other banks the members use. I presented research data to the Greenbelt FCU team for alignment.
Redesigning the website and updating the brand
I sketched ideas of how the new design would look and feel. Then to get better results on the testing, I developed the UI design of the pages that will be included in the test.
To complete the redesign, I created a new brand identity along with a UI Kit.
Modern look, same credibility
Testing metrics showed the redesign had an immediate impact on both usability and user perception. By prioritizing simplicity and modernization, Greenbelt FCU achieved the goal of updating the company while keeping the trust of their customers.
